Sponsored editorial: Do You Want To Sleep Or Do You Want To Live?
There's a lot to be said for sleeping. As Ernest Hemingway once opined, "I love sleep. My life has the tendancy to fall apart when I'm awake." That said (and as enticing as the prospect of controlling your dreams through the technique of lucid dreaming is) real life is almost certainly more stimulating. Who knows where its beautiful unpredictability will lead you, eh? To underline this incontrovertable fact, Eastpak - maker of superbly authentic footwear and stylish/durable backpacks - are posing this question: Do you want to sleep or do you want to live? Now, before you answer that we'd advise taking a trip over to Eastpak's well-appointed microsite, which explores that very question. Those who choose 'Sleep' are rewarded with a fine array of Zzz-inducing videos, including such classics as 'Watching paint dry' and 'How to sharpen your pencil'. (Practice makes perfect, apparently). However, those brave and curious enough to choose 'Live' are rewarded with access to findagignow.com, which, via the magic of location-based technology, suggests an array of mouthwatering music gigs and live shows happening at a venue near you. It even supplies directions and tells you where to get hold of the last tickets. So, dust off your shoulders, throw the front door open wide, and prepare to have your hair blown back by an amp stack cranked up to 11. Now that's living. Poor old Hemingway didn't know what he was missing...
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