Sophisticated, elegant, subtle - the new male fragrance from Joop! is none of these things. But as the name suggests - say hello to Joop! Homme Wild - it's a rebellious, free-spirited scent for those who don't spend too long agonising over whether their socks match. Homme Wild opens with a spicy blast of pink peppercorns and rum, before transitioning into something a little more woody. Those notes are underpinned by warm, blond tobacco. A scent that smells of blond tobacco? We like it. To launch this rather manly marvel, Joop! has compiled a series of videos containing pointers for the ultimate wild night out in various cities. The video above contains a little tour of the hotspots in London, including: It's Something Hell's on Kingly Court, where you can get a sharp haircut; The Great Frog on Ganton Street for men's jewellery; shudderingly-named Prick tattoo parlour on Old Street and Camden Proud, the boistrous art gallery and bar.
£38.50 (75ml) | facebook.com/JoopHommeFragrance
This post has been sponsored by Joop