It's fair to say that Eastpak, which originally made military-issue backpacks and duffels, is a pretty authentic brand. It stands for style, toughness and functionality. It's also pretty cool - but not the kind of cool that means slamming a jukebox or wearing a leather jacket like The Fonz. Anyway, in the spirit of adventure and exploration, Eastpak wants to inspire you to take the path less travelled; to break new ground. Basically, to stop worrying about whether a Pret salad really does contains more calories than a Big Mac. In short, Eastpak is challenging you to answer this simple question: When was the last time you did something for the first time?