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Sponsored Editorial: When Was The Last Time You Did Something For The First Time?

It's fair to say that Eastpak, which originally made military-issue backpacks and duffels, is a pretty authentic brand. It stands for style, toughness and functionality. It's also pretty cool - but not the kind of cool that means slamming a jukebox or wearing a leather jacket like The Fonz. Anyway, in the spirit of adventure and exploration, Eastpak wants to inspire you to take the path less travelled; to break new ground. Basically, to stop worrying about whether a Pret salad really does contains more calories than a Big Mac. In short, Eastpak is challenging you to answer this simple question: When was the last time you did something for the first time?

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Hotel Elephant Gallery: Bollywood Bitesized

If you're the kind of man who won't watch a film unless it contains tyrannical Norse gods (who doesn't like them?) or slo-mo shots of Rihanna on a battleship (again, who doesn't?), it's unlikely that you've ever seen Deewaar. The good news is that the 1975 bollywood gangster classic, credited by Danny Boyle as the film that inspired Slumdog, contains a lot of guns and a lot of girls. The even better news, is that if you watch it at the Hotel Elephant Gallery in Borough on May 25, the screening will be followed by Kolkata street food and cocktails... 

£12.50 (per adult) |


Pringle Houndstooth Scarf

This beautiful example of seventies luxe is Pringle of Scotland's houndstooth scarf in camel and white. From the A/W 2011 collection, it's 100% merino wool and costs £230. At least, it should do. Thanks to LUX FIX, a rather splendid new members-only online fashion emporium, it's £70 for a limited period. LUX FIX doesn't charge anything to sign-up, and offers tempting prices on over 50 luxury fashion labels. Members recieve a weekly newsletter pointing them to the most impressive pieces - some of which are designed exclusively for LUX FIX members.

£70 (LUX FIX members price) |


Senna's 1984 Toleman F1 Car

Few F1 fans will remember Toleman. An underachieving team sponsored by fridge magnates Candy, Toleman scored zero points in both the '81 and '82 seasons. They did, however, do something right. They hired Ayrton Senna. Now you can own the car Senna announced himself to the world in, famously fighting his way up to second in the 1984 Monaco Grand Prix, challenging Alain Prost for the lead until the race was stopped on lap 31 due to torrential rain. The Brazilian's 650hp Toleman TG184-2 F1 car is up for auction on May 16 and while it almost certainly isn't much fun to drive, it's probably the most valuable piece of the Senna memorabilia money can buy. Wouldn't you just love to park it in your lounge...      

£600,000 (Auction Estimate) |

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The Unofficial Mad Men Cookbook

What man wouldn't want to step into Don Draper's shoes? Girls, whisky, cigarettes... and that's before breakfast. The Unofficial Mad Men Cookbook contains classic recipes from the show: Steak Tartar, Waldorf Salad, Nut Bread, Cherry Cheesecake and more. Much like the show, it also contains a lot booze. Or to be precise, cocktail recipes - broken down by episode. For instance, when Peggy Olsen celebrates her first major copywriting success in P.J. Clarke's, the book not only provides a brief history of Clarke's infamous New York establishment but the recipe for his equally infamous Vesper Martini, too.

£10 | 



AMG Viella V12 turntable

If you think £9,500 is a lot for a record player - even one as exquisitely beautiful as this - then allow us to introduce you to the world of the hi-fi geek. Believe it or not, there are some who turn down the corner of every page of every book in their listening room - all in the pursuit of the ultimate audio experience. AMG's V12 turntable is clearly aimed at this market. It's hand-machined using 'analog' lathes and drills; they even float the 11kg stainless steel platter on ball bearings made completely from scratch. What's more, the tonearm is suspended with sprung steel wires rather than a gimbal, so it's extremely precise and doesn't require any maintenance. To be fair, AMG has gone to so much effort, turning down the corner of every page of every book seems like the least we could do... 

£9,500 |


Loewe Connect ID

Much like smartphones, high-definition TVs have been reduced to a parade of black rectangles defined only by their apps and the thickness of their bezel. Loewe, a company with a reassuringly Germanic obsession with finesse, has struck away from the pack and produced a TV for individuals, eccentrics and (judging by the photograph above) people who live in Bond villain pads painted entirely white. Loewe's Connect ID is available in three sizes and five colours including this strangely-alluring 'asparagus' green (last seen on the mid-1970s Porsche 911, one of the coolest cars of all time). Naturally the Connect ID has a PhD in HD, an M.A. in 3D and speaks fluent iPad. It's also LED, OCD, hyper-real, hyper-active and... well, you get the picture. 

From £1,300 |


Build Your Own Titanic

Few people, besides scientists and James Cameron, have ever explored the wreck of the Titanic. And even if we were capable of withstanding the pressure at 12,460ft below, simple maths tells us we'd need to spend the rest of our natural lives in decompression. Thus, we recommend exploring its cursed beauty via the medium of this 1:200-scale cardboard model. Taschen's Build Your Own Titanic, released to mark the 100th anniversary of the doomed voyage, comes with pre-cut pieces and reassuringly adroit instructions. Once finished, it measures 1.35m long. The real thing took just under three years to assemble; we suspect this would take about the same.    

£9 | 


Sponsored Video: UEFA Champions League Tour 2012

From time to time, people leave things in hotel rooms by mistake. A mint condition copy of Playboy slid behind the bedside table; a half-empty bottle of Just For Men. But thanks to Heineken, some fortunate football fans discovered something rather more valuable when they checked in: the UEFA Champions League trophy. Yep, the actual one. The aim was to ignite fans conversations and as you can see from the video - shot with hidden cameras - they certainly achieved that. The trophy is now on a global tour, accompanied by the likes of Ruud Gullit and Edwin van der Sar. We can't promise it'll turn up in any more hotel rooms, but let's hope so. It'd certainly beat an old copy of Playboy...

Sponsored Editorial | Click here to see more Heineken videos


Yellow Peril: Graham Hill's 1956 Lotus XI

In 1954, Norman Graham Hill was a Lotus mechanic hoping that, one day, he'd get a chance to prove himself in the cockpit. Two years later and he'd talked Lotus boss Colin Chapman into letting him build and race this Lotus XI, aka 'Yellow Peril'. Despite not being a naturally gifted driver (Hill didn't even pass his test until he was 24) the mustachioed chap from north London drove Yellow Peril to several victories before joining Lotus' F1 team in 1958. Why are we telling you this? Because 'Peril is currently up for sale.

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