Carrot Leg, Drop Crotch, Easy Fit, Boot Cut, Skinny... There are vast swathes of styles and sub-styles when it comes to denim jeans. And that's not even considering the official terms - such as shrinkage, cocking and selvage - used to describe the various ways in that denim is cut, treated and stitched. In short, unless you generally sit 'FROW' at Men's Fashion Week, choosing a new pair of jeans can be a mid0-melding, tongue-twisting affair. It's hardly a great surprise that, on the whole, men aren't too keen to discuss denim.
But - Ta-dah! - that's precisely the miracle that online style emporium ASOS has managed to pull off. As you'll see from the video above, it turns out that men can talk about denim. And what's more, men can now buy denim - with ease - from ASOS' amazing new Menswear Denim Range, which features over 600 styles suitable for everyone.
Although, if 600 styles sounds a bit much, don't worry. ASOS has combined that vast choice with plenty of clear advice and expert help, designed to guide you to the ones that'll fit you perfectly - right down to the very last thread.
To highlight the fact that ASOS now carries denim for everyone, the video sees consumers challenge ASOS to do cool stuff with their denim range: from helping you to meet a girl to freezing a pair. The best challenges will be chosen and ASOS will reply back to them with a short video to help show you that ASOS' denim can take on any challenge.
So, watch the video, get thinking and come up with a challenge now:
This post is sponsored by ASOS.